Mystery shopping: sectors and applications.

For public and private organisations wishing to assess the quality of the service they provide, including within distributed networks and services outsourced to third parties.

Tourism and catering

Accommodation providers, restaurants and tourist hospitality: tracking the guest’s journey at the key moments that determine perceived quality.

Find out more about the service

Retail, large-scale retail and franchising

Retail outlets, department stores, franchise networks: observe the welcome, the service offering and the consistency of service across different locations.

Find out more about the service

Services and agency networks

Dealerships, service centres, distributors, bank branches and insurance offices: assessing standards and customer relations.

Find out more about the service

Services to the public

Public offices, healthcare facilities and postal services: understanding the user experience and front-office challenges.

Find out more about the service

Digital channels and support

Websites, online enquiries, freephone numbers and services outsourced to third parties: assess the completeness, clarity and timeliness of responses.

Find out more about the service

Mobility and transport

Passenger transport, car hire, taxis and private hire vehicles: verifying information and service at agreed points of contact.

Find out more about the service

Beach resorts

Mystery Beach: undercover visits to assess the guest experience, in collaboration with certificazionispiagge.it.

Find out more about the service

Useful comparisons,
with a clear scope.

A project may involve a single establishment or a network, the application of common standards, or a comparison with competitors. We define comparable scenarios and criteria consistent with the context, ensuring that results are not interpreted out of context.

Let’s discuss your project.

Which aspects of the service would you like to understand better? Let’s start with your objectives to define an assessment programme that will benefit your organisation.

Request a project